Everybody loves a designer that thinks outside the box on many occasions.
The theme for this house for their Spring '14 collection was domesticity.
Designers Jack McCollough and Lazaro Hernandez chose their Massachusetts home as the setting for their new David Sims-lensed campaign.
"We wanted to layer in a more private and personal tone to the campaign this season, which David has captured in a series of abstracted portraits and atmospheric landscapes shot on location,” the designers told Style.com
. The brand’s Spring stars, Charlotte Lindvig and Harleth Kuusik, appear in Proenza’s cleverly constructed pleated wares, their hair blowing in the Northeastern wind.
The leafy, rural backdrop only adds to the ethereal mood.
Have a first look at Sims’ Spring snaps (above), and catch the debut of Proenza’s heady campaign film—a collaboration between Sims and Eddie the Wheel—below."
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