Wednesday, January 8, 2014

Madewell's Spring 2014 Lookbook.


Somsack Sikhounmuong is the new designer for Madewell and he is giving us a sneak peek of the brand's Spring 2014 collection.
Don't we all like sneak peeks? I know I do!
For the spring/summer lookbook there is unkempt hair, half-tucked tops, a bit of nautical influence, and lots of denim.
 It's a collection of visual inspiration for the casual-chic French girls we all on some level strive to be.
 ELLE has taken the liberty to interview Somsack.
See below:

"Does this collection represent a new direction for Madewell, or was it more important to stick to the company’s signature aesthetic?
For me it's about capturing both—the new and the signature. A good example is our denim. We've worked really hard to maintain what we love—cool washes, great fits—while keeping it fresh by introducing new fabrics and bodies. There's a killer pair of overalls for spring that I'm excited about; they are slimmer and sexier.


How would you describe the girl who wears this collection?
Effortless, cool and considered.


What’s the key to striking the chic balance that's portrayed in the look book?
Casual but never sloppy. All those touches—a rolled up jean, half tucked shirt—make an outfit more personal. There are so many different versions of the roll: one, two, half tuck, left half, right half, skinny half or generous half…I could go on. What you choose to do makes your look yours! So experiment and try a few things out to find what feels natural and looks good.

There’s definitely a french influence to the collection. What was the inspiration behind this?
Travel was key for Spring '14 at Madewell. We looked to a lot of places for inspiration and, yes, were influenced by French dressing. I have always had an affinity for french style. There's an off-handed easy but always put together take on dressing that I gravitate towards.

Is the baseball hat the new “It” accessory?
I can't pick just one! I love a baseball hat but for this spring, you're also going to need a pair of our new chunkier sandals, a small cross body bag and one (or two) of our sash belts to go with it. "
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