Kate Moss for Rag & Bone.
The supermodel appears in her first advertising campaign for Rag & Bone.
Moss was shot by fashion photographer Craig McDean in North West
London's Kentish Town for Rag & Bone's debut campaign, wearing
pieces from the autumn/winter 2012 collection.
"David Neville and Marcus Wainwright, founders of the brand, told
WWD
that concept behind the shoot "was to create
stripped-back images featuring Moss caught in a moment" and to maintain
their ethos of "keeping things real"."
The New York-based brand will open the doors to their first European store on London's upmarket Sloane Square today.
In celebration of their arrival in the UK, the label will present their
spring/summer 2013 collection to buyers and select members of the press
in their new store during September's London Fashion Week. They will
also show on schedule at New York Fashion, as usual.
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