Proenza Schouler.

Proenza Schouler launches its first campaign.

You can just think of their first-ever ad campaign as an art project as much as a nudge in the direction of commerce.

Dan Jackson shot the series of models-of-the-moment Ann and Kirby Kenny and Tati Cotliar in the Fall ‘10 collection, styled by longtime PS collaborator Marie Chaix. 

I love it!