Thursday, August 12, 2010

Gucci's Guilty Campaign.



Gucci's Frida Giannini launches the brand's latest fragrance.
With a pop-art nod to American culture.
"Frida Giannini, Gucci’s creative director (and visionary in her own right) had big plans for Gucci Guilty, her new patchouli-based mandarin-lilac concoction for the “daring type—a woman who likes to take risks, not sit around and wait for things to happen,” she says."
Guilty is about guilty pleasure!
“Full throttle, living in the moment, living dangerously. A girl with a bit of wild side. Scent plays a big role in what you’re turned on by. When you fall in love with someone, and you take a piece of their clothing or smell that pillow—it kills you.”

Sneak peek of campaign:



On her: Python lace-embroidered shiftdress, $4,795, printed stockings, $95, white gold charm bracelet, $525, white gold and diamond horse-bit bracelet, price upon request, all, Gucci, at select Gucci stores nationwide. Her own ring. On him: Dress shirt, $355, wool pants (sold with matching suit jacket), $2,650, both, Gucci.

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