NATALIA VODIANOVA has been unveiled as the face of (Bugaboo)RED - a new Product(Red) initiative by the pram manufacturer.
As a mother of three, Vodianova says is close to her heart.
"The Bugaboo(Red) campaign, which the Vogue cover girl calls "a wonderful, intelligent collaboration", has already covered the cost of providing medication to almost 18,000 pregnant women to reduce the risk of transmission of HIV from mother to child."
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