Allure x Lauren Conrad.

The star opens up about how her reality-TV past has shaped her—and her secret for living peacefully with her fiancé. Go behind the scenes of her third Allure cover shoot, where she was photographed by Alexi Lubomirski in a retro-glam East Hollywood home.

In her Allure interview, Conrad was measured and kind and as emotionally opaque as a First Lady. Which is exactly how she wants it. "Doing reality television for such a long time made a big difference," she says. "People were in my bedroom." Maybe Conrad's enduring appeal isn't a result of letting people into her bedroom; it's that there wasn't a sex tape when we got there. "You have to represent yourself well no matter what you do," she says. Here, Conrad poses in a wool crepe dress by Juan Carlos Obando and suede-and-vinyl pumps by Aquazzura.

Decorating tips from Conrad, here wearing a Kaufmanfranco dress, spill over into relationship tips. "If it was up to me, my home would be just over-the-top girlie and vintage," she says, adding, with a Southern drawl, "but I share my home with a gentleman now," in reference to fiancé William Tell. Conrad, whose parents have been together since they were 17, says the number-one tip she learned from her mother about living with a man is that you need your own room. As for the bedroom? "I wanted it to be very calm." She's trying to break the habit of working in her bed. "Your bed is for sleep and sex," she says.

To prevent Conrad's '60s-inspired look—the cover—from verging on costumey, makeup artist Melanie Inglessis kept Conrad's skin "fresh and dewy." She drew a thick line just below the creases on the star's eyelids with a black kohl liner, then smudged a gray cream shadow into the creases. For a subtle glow, Inglessis blended a golden bronzer on Conrad's cheekbones, nose, and forehead. Then she pressed on a blush-nude lip color. Conrad's look can be re-created with the following: Clinique Kohl Shaper for Eyes in Black Kohl, Clinique Chubby Stick Shadow Tint for Eyes in Curvaceous Coal, Clinique Up-Lighting Liquid Illuminator in Bronze, and Clinique Chubby Stick Intense Moisturizing Lip Colour Balm in Curviest Caramel.

Hairstylist Serge Normant gave Conrad's hair volume inspired by Catherine Deneuve in Belle de Jour."There's a chicness about it, even though it's sexy," says Normant. To get the look, he prepped the hair with a volumizing spray, blew it out, and then loosely curled it. For a "hint of retro, but soft, sex appeal," he brushed out and smoothed the curls before teasing the crown and sides. Here, Normant uses a blow-dryer as an impromptu wind machine while Conrad poses in a Paper Crown top and LC Lauren Conrad for Kohl's jeans.

Conrad, posing here for Lubomirski in a dress by Juan Carlos Obando, hasn't let her reality-television fame turn her into a punch line; instead, it has turned her into a role model. Today, Conrad oversees five businesses, including her two clothing lines and most recently, the Little Market, a website that sells goods made by artisans in developing countries. Is she a budding Martha Stewart? "I wish!" says Conrad, her eyes going wide.

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CFDA x Bloomgindales Take on Super Bowl XLVIII.

"The Council of Fashion Designers of America has partnered up with Bloomingdale’s and the National Football League to create 48 one-of-a-kind helmets.

 Each of the helmets are to be auctioned off, with 100 percent of the proceeds benefitting the NFL Foundation. 

Here, some of our favorite designers speak exclusively with ELLE on their custom creations.

Cynthia Rowley designed her helmet with a minimalistic palate in white, adding rabbit ears for a whimsical touch."

The super bowl will take place on February 2, 2014.

How awesome are these darn helmets, if I had that kind of cash, I would definitely try to win one in that auction!

""[It’s like] pulling a rabbit out of a hat,” she explained to us.

Georgina Chapman of Marchesa remained true to her brand, covering a helmet with intricate embroidery and crystals. 

All it needs is a frothy gown and a red carpet."

"“Our helmet is very Marchesa!” Chapman says.

 “We applied intricate embroidery and crystal accents to the helmet.”

Jewelry designer Dana Lorenz of Fenton/Fallon went with an Art Deco theme in gold."

"“The Fallon girl loves a combination of graphic and glamorous,” Lorenz says. 

“The brassy, gold spike framework mimics the cage structure of the Chrysler Building and is punctuated with an army of pearl studs.”

Rachel Zoe wasn’t shy with her love of sequins, covering the entire helmet with sparkle."

"Additional designers included in the lineup are Diane von Furstenberg, Donna Karan, and John Varvatos, among others. 

The helmets will be displayed in the windows of Bloomingdale’s 59^th Street flagship and online beginning January 15. 

The auction will run through February 4 at Bloomingdales.com/superbowlhelmets, where bidding starts at $248.

One fantasy football scenario still left to imagination: Witnessing Peyton Manning throw a game-winning football in one of these.

Now that would be priceless."

Out of the helmets shown my favorites are the Marchesa, the one above, and the helmet with the rabbit ears.

Which is your favorite?

How awesome would it be to own one of these fashionably designed helmets?

A girl must dream!

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Peter Pilotto x Target.

Photo: Courtesy of Pierre Bailly. Designers Pilotto and De Vos, center, in their own clothing, with models wearing, from left: Stertch-nylon swim top, $25, cotton, nylon, and spandex skrit, $35, cotton and nylon slip-on sneakers (shown on all three girls), $30 a pair, spandex-blend romper, $50, spandex-blend racer-back tank, $25, skirt, $35, all PETER PILOTTO FOR TARGET, at select Target stores nationwide starting in February, call 800-800-8800 or visit target.com. 

Peter Pilotto collaborates with Target on a new collection.

"The artfully wrought nipped-waist dresses in Peter Pilotto’s spring/summer 2014 collection—digitally engineered prints painstakingly overlaid with acid-hued lace, broderie anglaise, and sequins—look fit for a futuristic garden party and prove that Pilotto and his co–creative director,

 Christopher De Vos, are indisputable masters of merging cyber savvy with couture sophistication.

So, when Target came knocking, they jumped at the chance to extend their craftiness to more commercial ambitions. Of course, rompers, rash guards, and beach totes for under $100 can’t have the same hand-touched singularity, but Peter Pilotto for Target, launching early February, captures the essence of the mavericks’ aesthetic. The range—nearly 70 items in total—adapts hyperreal floral and geometric graphics to a wardrobe ready-made for a Montauk weekend. “Even if it’s a cheaper price point, it was mutually agreed with Target that the collection had to look very Peter Pilotto,” De Vos says. Whereas their own line features exclusive motifs applied to each garment, for the American chain they found new ways to effect kaleidoscopes. “We chose a couple of prints and used seams to achieve an engineered color silhouette,” Pilotto explains."

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Phillip Lim for Target.

3.1 Phillip Lim x Target

According to ELLE ""Finally, finally, we get to talk about it," said Phillip Lim as he walked into the editors' preview for the 3.1 Phillip Lim collaboration with Target. 

He took a sweep around the room.

 "What a relief!" he added. The women’s and men’s 100-plus piece offering, divided into Morning, Noon, and Night lines, includes spinoffs of some of Lim’s greatest hits over the years, including a classic trench, an iteration of the Pashli bag (both mini and large), and the Ka-Pow comic-print sweater from a few seasons ago.

 Also, there are the grab-and-go bags (one of Lim’s personal favorites), with sweet, lacy shorts and a tank, to be worn underneath or out. 

We chatted with Lim yesterday to get the full scoop before the line drops on September 15. He opened up about superheroes, cocktail dresses, and what’s next for the burgeoning Lim empire."

I love to see high fashion house brands collaborate with department stores to give their clothing section a boost.

Boost in trendy and such, but also a boost in revenue.

For more on Phillip Lim's interview with ELLE, click the link above!