Phillip Lim for Target.

3.1 Phillip Lim x Target

According to ELLE ""Finally, finally, we get to talk about it," said Phillip Lim as he walked into the editors' preview for the 3.1 Phillip Lim collaboration with Target. 

He took a sweep around the room.

 "What a relief!" he added. The women’s and men’s 100-plus piece offering, divided into Morning, Noon, and Night lines, includes spinoffs of some of Lim’s greatest hits over the years, including a classic trench, an iteration of the Pashli bag (both mini and large), and the Ka-Pow comic-print sweater from a few seasons ago.

 Also, there are the grab-and-go bags (one of Lim’s personal favorites), with sweet, lacy shorts and a tank, to be worn underneath or out. 

We chatted with Lim yesterday to get the full scoop before the line drops on September 15. He opened up about superheroes, cocktail dresses, and what’s next for the burgeoning Lim empire."

I love to see high fashion house brands collaborate with department stores to give their clothing section a boost.

Boost in trendy and such, but also a boost in revenue.

For more on Phillip Lim's interview with ELLE, click the link above!