I AM ADDICTED2FIERCE!: menswear

Showing posts with label menswear. Show all posts

Saturday, June 28, 2014

Campaign Ad: First Debut Loewe.

Jonathan Anderson, who showed his first collection for LVMH-owned heritage house Loewe in Paris this morning, is no different. But in his debut campaign for the house, which was unveiled yesterday, he actually did something quite fresh: He not only acknowledged his references, he highlighted them. The campaign, which was shot by Steven Meisel with art direction by M&M Paris (who also created Loewe’s revamped logo), is based on a 1997 Meisel editorial, which itself was based on an Alex Katz image. So alongside the new ads, Anderson has incorporated the old snaps. “Instead of hiding the inspiration, we just showed it,” offered Anderson, while snacking on some prawns in Paris Wednesday night.

Anderson had an interview with Style check it out below:

" When I was first thinking of Loewe, I had this 1997 Steven Meisel Vogue Italiaeditorial in mind, which was based on an Alex Katz picture. It was a group of kids on the beach, and I pitched it to the group. We were trying to work out how to tackle the house’s historical credentials. We got M&M on board to do the logo, and then it was, Well, how do we make imagery for this brand and show it as a cultural reference to fashion, a cultural reference to non-fashion? So we came up with the idea to reuse the 1997 Meisel images, and then we did new imagery with Meisel. We superimposed both, and used the idea of the fashion reference. There was no point in asking Meisel to re-create the image. It was more exciting to show his work now as art."

"I want Loewe to become a cultural brand. For me, the challenge was how do I take a [heritage] brand and make it modern for right now? We see these images in fashion repeated and copied and repeated and copied, and I thought it was better to just show them. They exist and they’re sharp and modern. I want Loewe to be an honest brand, and I want it to be open to new forms of fashion, new forms of imagery, and new forms of information. So by taking the still life of the bag and shooting it against a white backdrop, itis the bag. We’re not hiding anything—that’s it."

"It’s a lot of work. We’ve got our new building. We have the advertising campaign. We have the menswear collection, we have the bag collection, everything. And then it goes into stores in a couple weeks. There are a lot of balls in the air, but I have an amazing team of people who have been incredible. I’m very lucky that someone has basically said, “We trust you to do it.” I want to enjoy it. I’m looking forward to seeing that beach scene on a kiosk. I’m looking forward to seeing it in a magazine. I’m looking forward to seeing clothing on people. Loewe has become my brand, but it is Loewe. I’m here as a guest, but we’re rebuilding, and we’re rebuilding a house that has incredible craft and technology and details that I’ve never seen before in my entire life. Every day, I get up a 6 a.m. because I’m excited. And I think that’s what it should be about."

Wednesday, April 16, 2014

Fashion Collaboration: Nike x PIGALLE Collection.

Here is an exclusive first look at the collaborative collection from Nike and Pigalle (also known as PPP—Pain O ChoKolat, Pigalle Paris, Pompon).

"Sticking to the basics—sneakers, shorts, tanks—the Nike x PPP Collection is as straightforward as it gets, containing all the things ballplayers need and nothing they don’t.

Now for the specifics: There will be two version of the Air Force 1—one AF1 Hi and one AF1 Low—made in leather with a waxed coating that will age nicely with time, and a transparent outsole covering the geometric design of a coach’s play drawing. The rest of the collection is comprised of two tank tops, two pairs of shorts, a hat, and a ball. The garments are tie-dyed, faded, and distressed to create imperfections that will mimic the wear on the sneakers."

"“I wanted to take the shoe and make it alive,” says Stéphane Ashpool, a founding member of the PPP crew. “When you put the shoe on, you see the story, so I wanted to relate the patina, the way of dyeing and the texture together so it has the feeling of life.” The varnished and tie-dyed treatments used throughout the collection represent the character of a well-worn court.

Everything will be available at Dover Street Market on April 26."

Thursday, April 3, 2014

Menswear: Balmain.

Fall 2014 Collection.

"What Rousteing appreciated was the mix of cultures Beard represented: the adventurer looking into the heart of East Africa (and finding Iman there, for good measure), bringing with him an East Coast American culture of smart-dressing prep. "Today it's all about the balance, the mix," Rousteing said. Beard was the Balmain man before the Balmain man."

"In homage to Beard, Rousteing worked a safari theme. The collection arrived in tones of green, khaki, and camel, and a more-than-fair amount of exotic animal prints from leopard to zebra. That in itself balanced the realistic with the extravagant. Leather jackets and drop-crotch jodhpur trousers in olive drab have staple potential; printed leopard Perfecto jackets in ponyskin and slip-on sneakers and evening shoes to match were anti-camouflage."

"It all amounted to an expansion of the Balmain world. Print is new; a universe without denim front and center is new. The whole gamut of the collection was retrofitted to the theme, from the highest end (paillette-encrusted jackets in woven cord in an attempt to suggest traditional African weaving techniques) to T-shirts. Rousteing insisted that it merely represented his new direction—he's remaking Balmain: "It's being more myself; my music, my style, my generation," he said. His customers, especially his men's customers, who are more loyal and less fashion fickle than his women's, should support him. The arguments in his favor include the celebrities he's successfully courted to the brand (including Rihanna, star of his new campaign) and the opening of the new Balmain boutique in New York's Soho, planned to open in summer 2014."

Monday, January 20, 2014

Menswear Spring 2014.

Bally Collection.

Tuesday, January 14, 2014

Menswear Spring 2014.

Saint Laurent Collection.

Monday, January 13, 2014

Menswear Spring 2014.

Alexander Wang.

Wednesday, November 27, 2013

Calling All The Boys.

Fashion East announces its menswear lineup.

All menswear collections will kick off January 6th, 2014 in London.

Lulu Kennedy’s young designer platform Fashion East announced its Fall ’14 men’s lineup, which will feature returning talents Liam Hodges and Tom Ryling, as well as newcomers including jeweler Roxanne Farahmand, shirt-maker Massimo Casagrande, and Nicomede Talavera (above), a Central Saint Martins graduate who will present his ready-to-wear collection with the initiative.

Men I did not forget about you, I have to keep you updated as well!

Stay tuned handsome fellas!