Madewell's Spring 2014 Lookbook.

Somsack Sikhounmuong is the new designer for Madewell and he is giving us a sneak peek of the brand's Spring 2014 collection.

Don't we all like sneak peeks? I know I do!

For the spring/summer lookbook there is unkempt hair, half-tucked tops, a bit of nautical influence, and lots of denim.

 It's a collection of visual inspiration for the casual-chic French girls we all on some level strive to be.
 ELLE has taken the liberty to interview Somsack.

See below:

"Does this collection represent a new direction for Madewell, or was it more important to stick to the company’s signature aesthetic?

For me it's about capturing both—the new and the signature. A good example is our denim. We've worked really hard to maintain what we love—cool washes, great fits—while keeping it fresh by introducing new fabrics and bodies. There's a killer pair of overalls for spring that I'm excited about; they are slimmer and sexier.

How would you describe the girl who wears this collection?

Effortless, cool and considered.

What’s the key to striking the chic balance that's portrayed in the look book?

Casual but never sloppy. All those touches—a rolled up jean, half tucked shirt—make an outfit more personal. There are so many different versions of the roll: one, two, half tuck, left half, right half, skinny half or generous half…I could go on. What you choose to do makes your look yours! So experiment and try a few things out to find what feels natural and looks good.

There’s definitely a french influence to the collection. What was the inspiration behind this?

Travel was key for Spring '14 at Madewell. We looked to a lot of places for inspiration and, yes, were influenced by French dressing. I have always had an affinity for french style. There's an off-handed easy but always put together take on dressing that I gravitate towards.

Is the baseball hat the new “It” accessory?

I can't pick just one! I love a baseball hat but for this spring, you're also going to need a pair of our new chunkier sandals, a small cross body bag and one (or two) of our sash belts to go with it. "

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Lookbook.

Wildfox.

For summer, the California-based brand is going way back, to the 1950s.

 "I've always been a big fan of pin-up art, it's so extremely American and the history behind the pin-up girl is so interesting," is how Wildfox designer Kimberly Gordon puts it. 

"I grew up collecting cheesecake books, I starred as Sandy in the school production of Grease, listened to Elvis constantly, and memorized every oldie I could get my hands on."

This collection, which features dice prints, Hawaiian motifs (think pineapples and leis), and a sweater inspired by a milk carton.  

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Lookbook.

Gypsy Hawaii.

Enter Gypsy, a Hawaiian bathing suit and underwear company that's just as flattering as it is comfortable. Designed by Kate Ruggiero, who moved from New York to Hawaii a few years back, the entire line is hand-sewn and inspired by the tropical lifestyle and natural beauty of the islands.

Dubbed "Paradise Found", the brand's latest collection features everything from a birds of paradise bralette to a silk kimono we dream of running through a jungle barefoot in. Shot by photographer Daeja Fallas, the look book will likely leave you daydreaming of a tropical rendezvous--or booking the next flight direct to Maui.  

Place all orders HERE!

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Lookbook.

Crybaby presents their Fall 2013 lookbook.

The collection, from '90s skater skirts to fuzzy jackets, is meant for layering, mixing, and matching. But don't think that makes it boring; pieces like asterisk print pants, corduroy tops, and a dual-length skirt are major leaps forward for the art collective.

The shoot showcases the cool but dimensional aesthetic of designers Dakota Solt and Lisa Ziven.

For more info, visit Crybaby Presents 

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Lookbook for Converse.

Converse is putting a twist on their classic all stars.

"Just take the spring '13 collection: The shape's the same, but the details are a little different. There's the washed-out cam print in the Well Worn series, the woven-mesh (yes, mesh) Chuckout, and even a Chuck Taylor featuring a rubber wedge platform to give you an extra boost."

Take a peek below at their latest creations.

Make your purchase HERE!
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Lookbook.

First look at Jeffrey Campbell's Fall 2012 collection.

Named "Wander Away," the lookbook features knee-high, Joker-inspired boots, forest green patent leather loafers with a six-inch chunky heel, and fishnet-esque cowboy booties.

Below are NYLON'S favorite picks!





Lookbook.

Do you like the beach bum free spirit look?

Well, take a look at the new lookbook from Shakuhachi.

Who are they or what is it?

An Australian label with dreamy pieces some of you would like.
"Inspired by the work of photographer Slim Aarons, famous for snapping stars like Jackie O. and Gary Cooper in uber-luxurious locations, the collection embodies the modern bohemian. It's elegant, it's clean, and, somehow, it still looks completely original and fresh."

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Lookbook.

Which follower of fashion doesn't like awesome lookbooks?

Below you can check out a lookbook by Le Petit Petit.

"The muse of this Paris-meets-Malibu brand is Louise Petit, the daughter of an American diplomat and a French singer who merges the high-fashion Parisian style with the laid-back nature of coastal California."

Their latest line includes pieces like maxi-shirts, graphic tees, and shrunken moto jackets.

Shop now at Le Petit Petit 

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Lookbook.

As an L.A. brand, Perfect Tangent have it's philosophy behind each of their collections.

"The brainchild of former Fred Segal buyer Pak Man Lee, the line aims to merge classic menswear designs, luxury fabrics, and stylish fits with a modern update."

Fellas, wouldn't you love to wear some comfortable threads all year round?

I am talking about cashmere long-sleeved t-shirts, suede flight jackets, and blazers.

Their new collection will not hit stores until later this summmer.

Get your sneak preview here!

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Lookbook.

Madewell Fall 2011 Collection.

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Lookbook.

Ladies do you like cult London denim?

They've been reincarnated into MiH Jeans by the founders' daughter, Chloe Lionsdale, and feature all of the classic silhouettes the brand is known for- along with some fresh new favorites.

Bringing back high-waisted skinnies, worn-in boyfriend styles, and lean boot cuts.

Who doesn't love a good booty hugging jean?

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