In
the 34-second trailer, the pop star dons a series of bizarrely
futuristic outfits, emerges from some kind of black goop, screams and
gets scaled by dozens of tiny men.
"The fragrance is called Fame," Gaga told Vogue's
September issue.
"It must be black. It must be enticing. You must want
to lick and touch and feel it, but the look of it must terrify you."
"[Blood and semen] is in the perfume, but it doesn't smell like it.
You just get sort of the after feeling of sex from the semen, and the
blood is sort of primal," she explained.
"And the blood was taken from
my own blood sample, so it's like a sense of having me on your skin."
Fame will hit shelves at Macy's Wednesday.
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