Katy Perry goes black and white for a GHD campaign ad.
In the pop star's latest ads for ghd, the British brand known for its hair-straightening and styling tools.
Perry was named GHD ambassador of March of 2011.
She has been in a number of colorful campaigns for the line since, channeling '70s Cher or playing a flapper.
But this latest set
is a departure—and not just because of the hair color.
Forgoing the
psychedelic hues of campaigns past, Ellen von Unwerth captured the
singer in black and white.
"It was fun to go a more natural route after
playing characters in my last ghd campaign," Perry said. "Ellen von Unwerth captured both the playful and chic looks amazingly well."
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