I AM ADDICTED2FIERCE!: fashion finds

Showing posts with label fashion finds. Show all posts

Wednesday, June 11, 2014

Fashion Finds: Create Your Own Fendi Bag.

"Few bags launched in the last two decades have been more iconic than the Fendi Baguette. Introduced more than fifteen years ago, the slim style arrived on the scene just as the contemporary obsession for accessories was going into overdrive (the original Baguette fanatic, logically enough, was Sarah Jessica Parker’s Carrie Bradshaw in Sex and the City). The Baguette has since been reworked with countless different materials and embellishments, but it’s getting an entirely different kind of update this week. Debuting exclusively here on Style.com, the new myBaguette app was created by Fendi to give users the chance to create their very own take on the classic design. Users can choose a selection of brushes and shapes and a rainbow of colors to mix and match. You can also upload your own photo and manipulate the image with a range of filters.

“The Baguette was created when I was asked to design an especially easy and functional handbag. The end result needed to be modern, a sign of the times, technological and minimal,” Silvia Venturini Fendi told Style.com. “However, my response was to do the exact opposite—something deceptively small yet simple. The Baguette has been an unprecedented success, re-created in over one thousand variations since its creation. Its clean shape can be treated with any kind of material and workmanship, so everyone can find the Baguette they feel is their very own.”"

Fendi called on artists such as Sylvie Fleury, Francesco Vezzoli, and André Saraiva to put their own spin on real-life Baguettes (above). Their creations are on view in the myBaguette Art Gallery. Users will also be able to upload their designs to the community gallery and social networks, where Silvia will hand-select her favorite every month. “I am so excited that this app brings the Baguette full circle, into the digital era, giving modern consumers the power to create their own digital version of the Baguette bag,” she said.

Of course, we had to try the app for ourselves here at the Style.com offices. We came up with a graphic black-and-white paint-splatter design, as well as a shocking-pink kaleidoscope pattern. Needless to say, putting your stamp on an icon gets a little addicting.

The Fendi myBaguette app will be available for free on the iTunes App Store and on Google Play starting June 10.

Store Front: Rachel Comey x Crosby Street.

"“I’ve been in business for fourteen years without having retail [space], and people were always asking me, ‘When, when, when, when!’” Rachel Comey said of her eponymous line. But take heart: This coming Thursday, Comey’s first boutique will bow at 95 Crosby Street. (An exclusive first look debuts here.) While offering a physical shopping experience is a boon to any brand, Comey’s designs have a particularly personal quality to them (and a particularly devoted fan base) that makes this step feel especially warranted. “I’ve been so focused on product development; that’s been my interest and there’s so much to learn and do there all the time,” Comey mused. “But now putting the collection in an environment suddenly seemed like a really nice step.” When a spot previously inhabited by a carpet shop opened up (on a block that manages to feel worlds from the crush of tourists just over on Broadway), she bit."

"The space, with all of its exposed beams and generous skylights, is something of a unicorn among Manhattan real estate. All that was left to do was imbue it with some of that ineffable cool which has made Comey’s clothes so beloved among editors and hip celebs (think Maggie Gyllenhaal, Parker Posey) alike. After a full renovation, the resulting boutique is an artful mishmash of sensibilities, colors, and textures, a fitting complement to the designer’s collections. Minimal brass racks are juxtaposed against cream stucco walls, and registers reside atop the “Pac-Man,” a round, pink-shag-upholstered island. Of her choice of flooring, Comey said, “I like the permanence of concrete and the masculinity of it. I was trying to play off of some of those things that I find interesting in clothing, too—like the feminine and the masculine, the hard and the soft—and trying to create a house for the clothes that feels inviting but also elevated in some way.” Gesturing to a couch in burgundy leather, she added, “That’s kind of the feminine, naughty element. There is this hard stone travertine and aggregated concrete, and then these soft, plushy, sexy sofas.” Particular care was also taken to showcase her cultish footwear range, displayed atop a piece Comey refers to as the “concrete floating box,” placed under one of the skylights for a touch of added impact. Back in the dressing rooms (just beyond chartreuse curtains), shoppers will find niches stocked with some of the brand’s best-selling shoe styles."

"Apart from visually offering up a bit of her line’s ethos to customers, Comey had another goal in creating the new space: “This is very ambitious, but you know when you go to a really great restaurant with your friends and it’s one of those nights that makes you remember or realize why you live in New York? You’re like, ‘Sigh. I’m so glad I live here. New York is awesome.’ I kind of want the store to be a place like that, you know?”"

Rachel Comey opens at 95 Crosby Street, New York, NY, on June 12.

Monday, June 2, 2014

Fashion Collab: Target x Altuzarra.

Target has done it yet again!

The retail mogul is collaborating with high-fashion brand Altuzarra for a collection.

According to Nylon Mag "When it comes to designer collabs, Target's history really does span all over the map. The retail giant has channeled California femininity with Rodarte, effortless cool with Proenza Schouler, and prints from across the pond with its most recent partnership with Peter Pilotto. And now for fall, Target's taking things downtown--like, way below 14th Street--by joining forces with Altuzarra

Since establishing his namesake label in 2008, Joseph Altuzarra has won a cult following for his luxe, sophisticated pieces with a decidedly edgy undertone. Think minimalist blouses with sheer paneling, silk draped dresses, and leather--lots of it. There's a reason why everyone from Vanessa Traina (his muse) to Kate Bosworth to Jennifer Lawrence are so obsessed. These are clothes that you can slip on and feel like a cooler, more confident version of yourself. As Altuzarra puts it, "As a designer, I believe firmly in the transformative power of fashion. It has the ability to not only change how you look, but also how you feel." Luckily everyone can feel that way this fall, when his Target collection drops nationwide.

Get ready for 50 items, from apparel to lingerie to accessories, priced between $17.99 to $89.99. So start saving up now and mark your calendar for September 14 when the collection hits stores. Watch this space for a sneak peek at what's to come...but for now, check out our favorite Altuzarra looks here. "

HAPPY SHOPPING LADIES!!

I will be personally shopping at select Targets here in Houston to get my hands on some of these fashion finds!

Below watch a sneak peek campaign ad, and see a few celebs rocking Altuzarra's clothing.