Wednesday, July 16, 2014

Campaign Ad: Missoni Goes Sci-Fi.


"Staring Joan Smalls and Justin Barnhill, the Viviane Sassen-lensed snaps transport Angela Missoni’s geometric Fall wares into a dreamlike, futuristic landscape. “It’s an imaginary world, one thousand years forward, and a surreal and humorous setting comprised of ancient ruins, bright vivid color, metallic shades, sharp geometric patterns, and robotic futuristic creatures—an ideal frame for Missoni’s contemporary and stylish woman,” Angela Missoni told Style.com."


"Shot at an archeological site, the photographs, as well as a trippy-meets-quirky film, both of which debut exclusively here, feature colorful cutouts that lend the imagery a playful, almost cartoonish feel. Most important though, Smalls is easily the most sophisticated sci-fi heroine we’ve ever seen."



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