After six years BCBG Max Azria is finally launching its first fragrance.
It launches next month at Fashion's Night Out in NYC.
The scent is inspired by Lubov Azria, BCBG's chief creative officer.
“I wanted it to be an accessory that follows you throughout the day,” says Azria about her labor of love.
with the help of Givaudan master perfumer Stephen Nilsen, she accomplished just that.
Besides musk, the perfume—which took six months to develop—also includes
a sparkling cocktail of fruity and floral notes (think strawberry,
black cherry, jasmine, and rose), as well as warm orris and sandalwood.
The fragrance will be available in department stores in mid-September.
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