Ettedugi died yesterday at the age of 74.
Founded the Joseph fashion label and has been described as "the creator of modern retail."
But the clothes which he himself designed were in demand internationally for their refreshing simplicity, clean-cut style and lack of gimmickry; what is more, they seldom dated."
His designs were unique and creative.
His keen sense of fashion shined through his work.
R.I.P Joseph Ettedugi.
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